We’re the secret weapon of Charlotte growth companies.

“I am a believer in the Charlotte Agenda and your team’s vision, so this is an easy choice for us. Thanks for making that so. Your honesty and transparency is refreshing and sorely missing in our business.” – Blair Primis, VP of Marketing at OrthoCarolina (partner since 2015)

Charlotte Agenda Background

The Agenda is a modern local media company that exists to make Charlotte smarter and better connected. We do this by producing useful programming in a conversational tone.

In 2015, our founding team seeded the company with $50,000. We wanted to build the future without the baggage of maintaining legacy models. It worked. Today we reach over 1 million people each month.

Agenda Guiding Principles:

  • Tell the truth.
  • Make it simple.
  • Do what you know.
  • Play offense.
  • Deal with reality as it is, not how you want it to be.
  • Be intentional.

What We’re Not: Cheap Lead Generation Factory

  • We’re not a lead generation tool. If you don’t care about brand marketing and just need leads (which honestly should be the majority of your budget), we recommend buying Google and Facebook. It works. It’s efficient.
  • We’re not cheap. In terms of partnerships, we’re relatively expensive and require a minimum commitment of 12 months. This allows us to develop longterm relationships and work deeper with local brand marketers. Everything we do is custom. If you want cheap, go buy Facebook ads (low CPM) or Google Display Network ads. Both are great tools for inexpensive impressions.
  • We’re not a high volume operation. We always want to have fewer than 30 brand partners – this allows us to go deeper with fewer brands.

What We Are: Local Brand Advertising At Scale

Charlotte Agenda is home to young, intelligent tastemakers who care as much about the local brands they support as the local news that they consume.

Our audience is large, young, smart and social. We painstakingly create ad products from scratch and we want to partner with Charlotte brand marketers who “get it.”

Interested? Contact Lizzy Sirkin – lizzy(at)charlotteagenda.com.

Charlotte Agenda Clients

We’re proud to work with Charlotte’s top brand marketers.

Charlotte Agenda Overview & Audience Snapshot

The Agenda is a modern local media company.

Agenda Core Products

We’re the news source for young, intelligent tastemakers who care as much about the local brands they support as the local news that they consume.

  • Agenda Daily Newsletter (54k subscribers, 40%+ open rate)– Useful information delivered quickly, consistently and with voice. Sign up.
  • CharlotteAgenda.com (650k UVs/mo, 1.7M pageviews/mo) – Guide-like resource for the city to make better decisions, fast. Including a job board and event board.
  • Agenda Instagram (235k followers) – Popular handle that serves as the pulse of the city. Follow.

Our Audience

The Agenda serves busy young professionals looking to get informed and make local decisions, fast. These are the tastemakers of our city. 

  • Social: 85% of our audience is on Facebook, 85% is on Instagram, 44% is on Snapchat and 41% is on Twitter.
  • Professionals. 77% have a household income of over $75,000. And 25% have a household income of over $200,000.
  • Smart: 93%+ are college graduates and a shocking 32% have graduate degrees (doesn’t count those that are pursuing degrees).
  • Young: 70% of our audience is 18-44.
  • Explorers. 88% eat or drink out 4 or more times a month. And 46% eat or drink out 10 or more times a month.

Our Reach

We’re consistently reaching our readers where they’re at and are pervasive in the Charlotte market. These statistics are representative of the adult Charlotte population and based on data estimates sourced from Google, Instagram, and Facebook from October 2019 to April 2020.

  • CharlotteAgenda.com: 29% of all adult Charlotteans visit charlotteagenda.com at least once every month.
  • Agenda Instagram Following: 19% of all adult Charlotteans (not factoring adults without Instagram accounts) follow @charlotteagenda.
  • Agenda Instagram Posts: On average, 7% of all adult Charlotteans are reached per Instagram Post that we publish.

Advertising Options

Annual Brand Partnerships
$3,000-$10,000+ per month with an annual commitment

Branding-focused partnerships looking to make a meaningful impact on the Agenda audience via year-long advertising efforts that revolve around useful information and programming.

Current partners include: OrthoCarolina, Atrium Health, Redbud Group, Coca-Cola Consolidated, Bojangles’, Sonic Automotive, Charlotte Eye Ear Nose & Throat Associates, Northwood Office, Bank of America, California Closets, Wyndham Capital Mortgage, Criswell & Criswell Plastic Surgery, Diamonds Direct, James, McElroy & Diehl, P.A., Killingsworth Environmental, Charlotte Center City Partners, Charlotte Country Day School, Charlotte Regional Visitors Authority, Fisher, P.A., Mint Museum, Northwood Ravin, Pearl. Dentistry Reimagined, Red Ventures, UNC Charlotte, Lowe’s, and Discovery Place.

Contact Lizzy Sirkin (lizzy@charlotteagenda.com) to learn more.

Custom Brand Campaigns
$25,000+ for a short-term, high-impact campaign

Custom digital campaigns built for short-term flights (maximum of three months) designed to make a deeply meaningful impact on our audience. Recent clients include Bud Light, Charlotte Hornets, Charlotte Ballet, CATS, Heineken, CorePower Yoga and WeWork.

Contact Lizzy Sirkin (lizzy@charlotteagenda.com) to learn more.

Event Listings – View HereBuy Here
$300 per listing

Event Listings are featured in one of our daily morning newsletters and on our Event Board. Events will be live on our Board from the time of processing (1-2 business days after you submit) to the end of the day of the event.

Contact Alivia McAtee (alivia@charlotteagenda.com) to learn more.

Job ListingsView HereBuy Here
$250 per listing

Charlotte growth companies use the Agenda Job Board to recruit the best minds in our city. Postings are featured in our daily morning newsletter and throughout the site. Postings are live for 60 days.

Contact Alivia McAtee (alivia@charlotteagenda.com) to learn more.

Literally, who from the Charlotte Agenda will I interface with?

Lizzy Sirkin (Chief Revenue Officer), Samantha Alexander (Head of Production), Alivia McAtee (Creative Strategist), and Ted Williams (Founder & Publisher).

For information about campaigns and brand partnerships, contact Lizzy Sirkin – lizzy@charlotteagenda.com

For job and event listings, contact Alivia McAtee – alivia@charlotteagenda.com