We’re the secret weapon of Charlotte growth companies.

“I am a believer in the Charlotte Agenda and your team’s vision, so this is an easy choice for us. Thanks for making that so. Your honesty and transparency is refreshing and sorely missing in our business.” – Blair Primis, VP of Marketing at OrthoCarolina (partner since 2015)

TL;DR Version

The Agenda’s audience is large, young, smart and social. We painstakingly create ad products from scratch and we want to partner with Charlotte brand marketers who “get it.” But, we’re not cheap. Interested? Contact Lizzy Sirkin – lizzy(at)charlotteagenda.com.

Why We Exist

Charlotte Agenda exists to make Charlotte the smartest, most human city in the world.

Our Advertising Philosophy

We love local advertising. Unlike others, we don’t view advertising as a necessary evil that pays for other stuff – we love it. Why? People want to hear from local business. Our goal is to create advertising so remarkable that our audience would be angry if it went away.

What We’re Not

  • We’re not a lead generation tool. If you don’t care about brand marketing and just need leads (which honestly should be the majority of your budget), we recommend buying search engine marketing. It works.
  • We’re not cheap. In terms of sponsorships, we’re relatively expensive and require a minimum commitment of 6 months. This allows us to work deeper with local brand marketers. If you want cheap, go buy Facebook ads (low CPM) or Google Display Network ads. Both are great tools for cheap impressions.
  • We’re not a high volume operation. We always want to have fewer than 30 brand partners – this allows us to go deeper with fewer brands.

What We Are: Local Brand Advertising At Scale

Charlotte Agenda is home to young, intelligent tastemakers who care as much about the local brands they support as the local news that they consume.

Charlotte Agenda Clients

We’re proud to work with Charlotte’s top brand marketers.

Charlotte Agenda Overview & Audience Snapshot

What we do

We publish about 5 stories a day on a website, send a handcrafted newsletter each morning at 6:30 a.m. and do original reporting straight to Instagram, Twitter, and Facebook.

Our core products

  • Agenda Daily Newsletter (43k subscribers, 40%+ open rate)– Useful information delivered quickly, consistently and with voice. Sign up.
  • CharlotteAgenda.com (500k UVs/mo, 1.5M pageviews/mo) – Guide-like resource for the city to make better decisions, fast. Including a job board and event board.
  • Agenda Instagram (150k followers) – Popular handle that serves as the pulse of the city. Follow.
  • Charlotte Agenda City Notes (100k blended print + digital circulation) – The definitive guide to the city. View.

How large are we?

  • Monthly Unique Visitors: 500,000+
  • Monthly Pageviews: 1,500,000+
  • Daily Newsletter Subscribers: 43,000+ (40% open rate)
  • Instagram Following: 150,000+
  • Organic Facebook Reach: 1,000,000+

Note: We’re proud of our numbers because unlike other local media companies, we don’t publish national stories (AP, Wire, etc) and we don’t do gimmicky slideshows to juice pageviews (Mug Shots, Party Pics, etc). We also have large, growing followings on Facebook and Twitter.

What type of person reads the Charlotte Agenda?

The Agenda serves busy young professionals looking to get informed and make local decisions, fast. These are the tastemakers of our city.

  • Social: 85% of our audience is on Facebook, 85% is on Instagram, 44% is on Snapchat and 41% is on Twitter.
  • Professionals. 77% have a household income of over $75,000. And 25% have a household income of over $200,000.
  • Smart: 93%+ are college graduates and a shocking 32% have graduate degrees (doesn’t count those that are pursuing degrees).
  • Young: 65% of our audience is 18-44.
  • Explorers. 88% eat or drink out 4 or more times a month. And 46% eat or drink our 10 or more times a month.

Advertising Options

Annual Brand Partnerships – Sold out for 2020
$3,000-$10,000 per month with an annual commitment

Branding-focused partnerships looking to make a meaningful impact on the Agenda audience via year-long advertising efforts that revolve around useful information and programming.

Current partners include: OrthoCarolina, Redbud Group, Bojangles’, Northwood Office, Sonic Automotive, Bank of America, Pearl. Dentistry Reimagined, Wyndham Capital Mortgage, Charlotte Eye Ear Nose & Throat Associates, Coca-Cola Consolidated, Diamonds Direct, James, McElroy & Diehl, P.A., Atrium Health, California Closets, Charlotte Center City Partners, Criswell & Criswell Plastic Surgery, Charlotte’s got a lot, Killingsworth Environmental, Lyft, Mint Museum, Morningstar Storage, Northwood Ravin, Red Ventures, SouthPark, UNC Charlotte, Lowe’s, Resident Culture, Charlotte Country Day School and Discovery Place.

Contact Lizzy Sirkin (lizzy@charlotteagenda.com) to learn more.

Custom Brand Campaigns – Sold out for 2019
$50,000+ for a short-term, high-impact campaign

Activate our audience with a combination of placements like custom content, social influencer marketing, giveaways, exclusive events, paid social and more. Custom Campaigns are built for short-term flights (maximum of three months) designed to make a deeply meaningful impact on our audience. Recent clients include Bud Light, Charlotte Hornets, Charlotte Ballet, CATS, Heineken, CorePower Yoga and WeWork.

Contact Lizzy Sirkin (lizzy@charlotteagenda.com) to learn more.

City Notes 2020-2021 | View 2019-2020 edition
$5,000+ per full-page advertorial | Sales to open October 2019 

Our annual city guide with useful editorial and custom advertorial pages. Minimum 40,000 print copies distributed to apartments, Realtors and HR teams, plus 50,000+ digital pageviews.

Contact Lizzy Sirkin (lizzy@charlotteagenda.com) to learn more.

The Classifieds
Quick, simple and effective postings for talent recruitment and event awareness. Learn more about our Classifieds section.

Job PostingsView HereBuy Here
$250 per post

Charlotte growth companies use the Agenda Job Board to recruit the best minds in our city. Postings are featured in our daily morning newsletter and throughout the site. Postings are live for 60 days.

Contact Jason Murtha (jason@charlotteagenda.com) to learn more.

Event Listings – View HereBuy Here
$300 per event posting

Event Listings are featured in one of our daily morning newsletters and on our Event Board. Events will be live on our Board from the time of processing (1-2 business days after you submit) to the end of the day of the event.

Contact Jason Murtha (jason@charlotteagenda.com) to learn more.

Literally, who from the Charlotte Agenda will I interface with?

Lizzy Sirkin (Chief Revenue Officer), Samantha Alexander (Head of Production), Jason Murtha (Operations Manager) and Ted Williams (Founder & Publisher).

For job and event listings, contact Jason Murtha – jason@charlotteagenda.com

For information about campaigns, brand partnerships and City Notes, contact Lizzy Sirkin – lizzy@charlotteagenda.com