About Charlotte Agenda

The Agenda exists to make Charlotte smarter and better connected. We do this by producing useful programming in a conversational tone.

Unlike most local media, we are owner-operated. We have no corporate mothership. It’s just us. In 2015, our founding team seeded the company with $50,000. We felt like tomorrow’s media companies were being born, and we wanted to build the future without the baggage of maintaining legacy models. We got lucky. It worked. Being owner-operated allows us to focus on developing deep, lasting relationships with both readers and advertisers instead of quarter-to-quarter results.

Agenda Core Products

We’re the news source for young, intelligent tastemakers who care as much about the local brands they support as the local news that they consume.

  • Agenda Daily Newsletter (43k subscribers, 40%+ open rate)– Useful information delivered quickly, consistently and with voice. Sign up.
  • CharlotteAgenda.com (450k UVs/mo, 1.5M pageviews/mo) – Guide-like resource for the city to make better decisions, fast. Including a job board and event board.
  • Agenda Instagram (147k followers) – Popular handle that serves as the pulse of the city. Follow.
  • Annual City Guide (100k blended circulation) – The definitive guide to the city in print and online. View.

Our Audience

The Agenda serves busy young professionals looking to get informed and make local decisions, fast. These are the tastemakers of our city. 

  • Social: 85% of our audience is on Facebook, 85% is on Instagram, 44% is on Snapchat and 41% is on Twitter.
  • Professionals. 77% have a household income of over $75,000. And 25% have a household income of over $200,000.
  • Smart: 93%+ are college graduates and a shocking 32% have graduate degrees (doesn’t count those that are pursuing degrees).
  • Young: 65% of our audience is 18-44.
  • Explorers. 88% eat or drink out 4 or more times a month. And 46% eat or drink out 10 or more times a month.

Agenda Guiding Principles

Mission: The Agenda exists to make Charlotte smarter and better connected.

  • Tell the truth.
  • Make it simple.
  • Do what you know.
  • Play offense.
  • Deal with reality as it is, not how you want it to be.


Ted Williams – Founder & Publisher, Partner
LinkedIn, Twitter, Instagram

Katie Levans – Co-Founder & Executive Editor, Partner
LinkedIn, Twitter, Instagram

Lizzy Sirkin – Chief Revenue Officer

Abby Clark – Operations Manager

Samantha Alexander – Head of Production

Brianna Crane – Associate Editor

Jason Murtha – Chief Technology Officer

Christain Billings – Lead Designer/UX

Mary Gross – Senior Contributor

Dion Beary – Senior Contributor

Jason Thomas – Senior Contributor

Allie Papajohn – Senior Contributor

Clayton Sealey – Senior Contributor

Lauren Levine – Senior Contributor

Sarah Crosland – Senior Contributor

Alivia McAtee – Senior Contributor

From left: Cristina, Ted, Katie, Lizzy, Abby. Photo by Crystal Cofie.