Across industries, Charlotte companies are investing in alcohol at the office.
Maybe we’re going back to the Mad Men era?
What started off as a West Coast startup trend – Yelp has a keg refrigerator, Glassdoor has a wine fridge, Asana offers Scotch – has hit Charlotte. Even architecture firms and publicly traded companies are starting to get in on it.
Now local beer delivery startup Brewpublik has built a a new line of business around this office beer trend.
The company is best known for delivering six-packs to people at their homes. Now they’re building out a line of revenue around corporate clients.
After sending a digital taste-preference survey, Brewpublik determines your office’s “best fit” beer. After the order is placed, delivery comes a couple days later (you’ll need your own kegerator though).
Each sixth-barrel keg (5.16 gallons) of curated craft beer runs clients about $120. Pricing covers the cost of the beer and routine maintenance
“It’s a huge benefit to the company, from a time and resource standpoint,” says Chas Guy, the enterprise sales director for Brewpublik.
Brewpublik’s Enterprise Service launched last year and has steadily grown by word of mouth. At the moment, they boast 150 corporate accounts, with the lion’s share in Charlotte and Raleigh and a growing presence in San Francisco and Charleston.
Charlotte companies ahead of the keg curve include Skookum, HQ Charlotte, Industry Coworking, ai Design Group, Perkins + Will, Web Full Circle and Red Dynamics. Out west, their clients include technology giants like Google and LinkedIn.
Design company Perkins + Will told the Agenda, “Having ‘Beer Time’ in the office has given everyone a chance to slow down and take time to see what projects others are working on. We see it as a time of reconnecting with each other. These are opportunities where new ideas can flow – resulting in big things both internally and externally.”