View gorgeous renderings of upcoming Design Center transformation

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Recently, Asana Partners bought the Design Center for $42 million — and now their plans for transformation are starting to emerge.

For the uninitiated, the Design Center is a historic set of buildings bordered by Camden, Worthington, Tremont and Hawkins streets in South End.

It’s currently home to office space, Pike’s Old Fashioned Soda Shop and Byron’s.

Asana will not be tearing it down, but rather renovating it and putting the beauty of the buildings on full display. We now have a first look at the ideas they have planned.

It’s stellar.



Keep in mind these are conceptual renderings, but this gives you a great idea of what Asana has planned.

The cafe on the sidewalk offers incredible pedestrian interaction, and the patio space in both the courtyard and main Camden area are fantastic.

Their goal is to utilize the over 150,000 square feet of space for restaurant, retail and office to create a usable, interactive and pedestrian friendly environment on Camden Road – which is transforming into the new center of South End.

With the interior courtyard rendering, the yellow umbrellas on the ground (top right) will be the recently announced Superica (Tex-Mex restaurant) with another restaurant going at the corner of Worthington and Camden.

I love all the outdoor space and how inviting this will all be from the sidewalk and street (and even the light rail).

Stay tuned as this project continues to develop and more tenants are announced. Kudos to all involved; this is a superb addition to the bustling Camden Corridor.

Renderings courtesy of Asana Partners

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Jason Thomas
| @jasonthomasclt |
Development expert since 2015.