Content Outreach Specialist (HIRED)

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The opportunity:
We are actively recruiting a Search Engine Optimization (SEO) Content Outreach Specialist. This individual will join our industry leading SEO team to create and implement effective strategies to organically increase site traffic and rankings for a variety of company owned and managed sites. This is a multi-faceted position that requires a progressive, on-the spot, critical thinker who can develop and implement new content outreach strategies as well as optimizing existing campaigns.

General responsibilities:
Identify and develop unique and compelling content opportunities to generate increased site traffic and further improve conversion rates.
Pitch content  and successfully manage relationships with key strategic partners on highly influential websites in our vertical industries.
Play a key role in the creation of the content placement strategy.
Partner with SEO team to understand content impact on the quality of website traffic  and establish key performance metrics to determine campaign success.
Own content creation for flagship websites with a goal of increasing product awareness and social media following.

What we’re looking for:
2 + years of content marketing or public relations experience for highly trafficked web properties.
Solid marketing acumen, project management skills, and relationship management skills.
Experience with writing and pitching compelling marketing content.
Excellent persuasive communication skills, both verbal and written.
SEO best practices knowledge.
Self-motivated with a track record of success in managing competing deadlines and multiple projects simultaneously.
Bachelor’s degree with an emphasis in marketing, journalism, public relations or similar field.


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