Work life of David Oakley, Creative Director at BooneOakley

Work life of David Oakley, Creative Director at BooneOakley
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This is part of an ongoing series titled How I Work, a look into how Charlotte gets things done at work. David Oakley is the Creative Director at BooneOakley.

I recently read Dave’s book “Why is Your Name Upside Down?: Stories from a Life in Advertising” in 36 hours. I laughed out loud during his hungover golf story at UNC for an intramural shirt and I couldn’t stop consuming the play-by-play from his Bush-Gore billboard. Buy it and tell him you did (@oakleydavid). What do I know about Dave? Enjoys Bud heavy. Overrated in ping pong. Eats Bojangles’ often. Hosts agency Christmas parties at his house that get aggressive. And, he’s arguably the top creative leader in Charlotte.

Here’s how Dave works.

Office location:

1445 South Mint in the heart of The Gold District



Creative Director at BooneOakley


2005 Acura TL 6-speed manual. 6.5 miles.

My license plate is S733H — when it’s flipped upside down it spells HEELS. I’m sensing an upside down theme here. Go UNC. I went there and now both of my kids do.


Phone Type:


Phone homescreen photo:


Desk photos:




MacBook Pro

Gadgets you can’t live without:

iPhone with bottle opener built into the case.

Do you listen to music while you work?

Yes. Eroch’s playlist.

What’s your favorite spot for a business lunch? Your order?

Crisp on East Blvd – FCN (Fruit Cheese Nuts)

Social media habits:

Read Charlotte Agenda before I drink my first cup of coffee. Love Twitter, Instagram and kind of like Facebook…sometimes.

To-do list manager:

Stolen Ritz Carlton pen (blue ink) and a college lined notebook (paper). Old school.

What everyday thing are you really good at?


Sleep routine:

Midnight to 7am.

Where do you go around Charlotte to get away from the office?

The Wine Shop on Fairview.

What did you eat for breakfast this morning?


What’s the last book you read and why?

Me Talk Pretty One Day by David Sedaris. I reread this book at least once a year. Sedaris is an amazing story teller. Buy this book.

If you weren’t doing your current job, what would you be doing?

I would be in Las Vegas playing cards every night and writing about it every day. Book 2 will have more of a Vegas theme.


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