Midwood Smokehouse debuts new urban concept with Smokeshack

Midwood Smokehouse debuts new urban concept with Smokeshack
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As Midwood Smokehouse prepares for global domination in the fast casual space, it recently launched an urban concept named Midwood Smokeshack in a Matthews shopping center.

Feels like an odd location, but I know very little about restaurant real estate.

midwood-smokehsack-charlotte

Midwood Smokeshack has a Chipotle-style ordering process.

This new concept gives Midwood the optionality of expanding with an urban design or a restaurant design (like the one in Plaza Midwood).

kitchen-at-midwood-smokeshack

Current menu (plastered on the wall).

This menu will be simplified to make the ordering experiencing faster.

What are people ordering? Midwood Smokeshack told the me that currently, there’s a ton of Pig Out ($40) takeout orders for families.

menu-at-midwood-smokeshack

At the Midwood Smokeshack, they slice the meat at the counter.

I’m a big fan of meat slicing in front of my eyes. It’s like the prime rib guy at a country club Easter buffet – but the Midwood Smokeshack meat is 10x tastier.

slicing-meat-at-midwood-smokeshack

In addition to this new urban concept, pitmaster and brisket nerd Michael Wagner joined the team from Texas where he was a leader at the famous Kent Black’s BBQ.

Michael met the Midwood Smokehouse team (Frank and Matt) in Texas and he recently moved to Charlotte his wife and three children.

I had lunch with Michael and loved the guy. Anybody that says “Every meat has it’s own personality… I never time time a brisket, it’s just feel…” – is a serious meat guy.

As he was talking, I pretended to write down notes, but in all honestly, I was devouring the brisket – which was freaking delicious and melted in my mouth like cotton candy.

food-at-midwood-smokeshack

Don’t worry, I also ate a salad so that I can stay healthy and keep my vegan friends like Katie Levans happy with my ordering.

salad-at-midwood-smokeshack

Yes, there’s beer and wine at the Smokeshack.

Who’s the loser ordering the Blue Moon? C’mon man.

beer-at-midwood-smokeshack

Agenda pro tip from pitmaster Michael Wagner for all those amatuer BBQ kings grilling in their backyards.

I asked Michael for his one piece of advice to aspiring smokers and he told me, “Don’t open the smoker. You want a consistent temperature.”

I look forward to Michael inviting me over to his house for a Panthers game day cookout, but he didn’t ask for my contact information…

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