Why Charlotte startups need to know the norms when it comes to raising capital

Why Charlotte startups need to know the norms when it comes to raising capital
  • Share on Twitter
  • Share on Facebook
  • Share by Email
  • Share on Twitter
  • Share on Facebook
  • Share by Email

(Note: This is a monthly startup series authored by Charlotte investor Greg Brown, the administrator of the Charlotte Angel Fund, where he will discuss the current batch of startups presenting to the fund’s membership as well as topics that may be of interest to those who care about Charlotte’s entrepreneurial community.)

Norm (noun): something that is usual or expected

There are norms throughout our society. Individuals are free to ignore those norms, but run the risk of being rejected for not behaving in the expected manner. When interviewing for a job one doesn’t have to follow up with a thank you note to the interviewer, but not doing will reduce the chances of being offered the position.

There are norms that apply to the business world as well. I could insist that all of my Cardinal Finance clients pay up front for a full year’s worth of service, with the likely result being that most if not all of them would politely decline and find another service provider.


The world of startup financing has its norms as well. A company is free to ignore those norms, but should not be surprised if it encounters resistance and ultimately has a difficult time raising capital. When a startup approaches a potential investor with an unconventional corporate or investment structure it is not likely to be well received.

Some of the norms that apply to the world of angel or venture capital funding for early stage companies are as follows:

Investors get their money back before founders benefit from a sale of the company. It should not be possible for the founders to win financially on a sale of the company while investors lose. There are many ways to structure it, but the principle is that if the company is sold for less than the total amount that investors have put into it all of the proceeds go to the investors.

Founders aren’t going to get paid market salaries until they can be paid from revenue rather than investor funds. Investors aren’t looking for founders to starve, but they don’t want to be the only ones taking financial risk in the venture. Founders who are seeking to raise early stage capital while talking about the need to pay themselves market wages can appear to be unwilling to appropriately share in the risk of a startup.

Big decisions will require some form of investor approval. If an investor is financing the business, it it not unreasonable for decisions beyond some threshold to directly or indirectly require investor approval. This can be structured as requiring explicit investor approval, or approval by a board of directors with the investor having representation on the board.

Raising capital is by no means an easy task. Startups should be very wary of complicating the matter by ignoring the norms in this area.

Who is presenting to Charlotte Angel Fund in September?

Our lineup of presenters this month is as follows:


This Charlotte-based company has a software platform that automates sellers’ inventory, sales orders, product listings, and shipping processes across marketplaces like Amazon, eBay, and Etsy. Additionally, their product listing functionality allows retailers to list products for sale across multiple marketplaces.

MD Interconnect

This Raleigh-based company’s RapidConnect product is a HIPAA compliant app and web-based platform that facilitates communication between medical professionals and healthcare facilities and is integrated with physician call schedules. It is presently being used by WakeMed Children’s Hospital, and is scheduled for full rollout throughout the WakeMed Health System.


This Charlotte-based company has developed a software platform where security managers of federal contractors with security clearance can access and stay compliance with required regulations. It aggregates regulated information on employee behavior, contracts, facilities, and documents and facilitates management of compliance with security clearance standards.

Story Views:
Join the 53,635 smart Charlotteans that receive our daily newsletter.
"It's good. I promise." - Ted   Ted Williams