Andrea Pasquan used to be known as the “Roots Food Truck Woman.” Soon she will be known as the “Urbean Woman.”
Urbean is a combination coffee bar and boutique. Sounds typical enough, right? Think again. Andrea will be running Urbean out of a refurbished 1965 Airstream trailer. And why an Airstream trailer? So she can come to you. Andrea will be taking Urbean to pop-up events, festivals and private events.
And we’re not talking a walk-up window situation; you will legit be shopping inside the trailer.
Andrea is currently running an Indiegogo campaign to raise $29,000 to cover the trailer and supplies. As you may have guessed, I had 1,000 questions for Andrea about her trailer, her coffee and how she came up with this unique concept. Here’s our conversation:
Me: What gave you the idea to open a coffee shop/boutique inside a trailer?
Andrea: I’ve wanted to open a coffee shop for over five years, because I personally love coffee shops. Over the years the idea evolved into both coffee and retail and being mobile.
Me: Where will you be located?
Andrea: Eventually I would love to be located in Plaza Midwood; I think it would be a really good fit. I love the idea of parking in front of a business that has a similar vibe, like an interior design shop.
Me: Why did you decide to start Urbean in Charlotte?
Andrea: In Charlotte there’s always events and Charlotte is a good city for entrepreneurs. People are so supportive and open to new ideas.
Me: When do you need to raise the $29,000?
Andrea: June 6 is the deadline.
Me: When would you be up and running?
Me: Why did you decide on selling Enderly Coffee?
Andrea: I partnered with them when I worked for the Roots Food Truck. Enderly Coffee’s mission is to give back to the community (a portion of every sale goes towards educational initiatives). I like what they’re about. I like to partner with like-minded people.
Me: What kinds of coffee will you serve?
Andrea: Simple coffee. I’ll have about six choices including drip coffee, pour over coffee and iced coffee.
Me: Will you have hot chocolate for non-coffee drinkers (a.k.a me)?
Andrea: I won’t have hot chocolate but I will have hot and iced tea.
Me: But I love hot chocolate.
Me: Will there be snacks at least?
Andrea: I would love to partner with local bakeries and have a handful of pastry options.
Me: Ok, good. What items are being sold in the boutique section?
Andrea: I have several retail partners. They include:
Fashion&Compassion: Jewelry made by oppressed women artisans.
Wish We Had Acres: A local farm that makes goat milk soaps.
Yobel Market: A fair trade boutique that sells jewelry, kimonos and blankets made by women over-seas.
Tarjick Leather: A friend of mine who makes handmade leather journals and totes.
Fade Into the Abstract: A company that makes cool boho jewelry.
Side note: Andrea won’t offer many apparel items because a dressing room won’t fit in the trailer. But people could get naked outside. Just a thought.
Me: Where did you buy the Airstream trailer?
Andrea: I actually found it on Craigslist. The guys who sold it to me are also renovating it. I’m working with them on the design of the inside; it’s going to be totally customized.
Side Note: The following questions were asked because I have no knowledge of trailers or traffic laws. Honestly, halfway through the interview I still thought an Airstream trailer could drive itself without being towed.
Me: Do you need a special license to haul an Airstream trailer?
Me: Can you go on the highway?
Me: Can you parallel park with it?
Andrea: Probably not.
Me: Where will you keep the trailer? In your driveway?
Andrea: I don’t think my neighbors would be down with that. Luckily, I can store it with the guys doing the renovations.
Me: Are you worried about things getting destroyed while you’re driving?
Andrea: Yes. Everything inside will have to be secured, that’s part of the challenge of the design. That’s why I don’t want a lot of breakable products.
Me: What’s something not many people know about you?
Andrea: I have been a movie extra in over 20 movies and TV shows.
Want to try Andrea’s coffee offerings and hear what she’s all about? She’s holding a coffee/champagne/appetizers event at Fashion&Compassion (located catty-corner to Copper) tonight. She won’t have hot chocolate but I guess champagne is a good substitute.
Can’t make it to her event? You can still help make Urbean a reality by donating here.