Just in time for summer, a new frozen treat is hitting the streets of Charlotte.
It’s kind of like the King of Pops concept we already know and love here in Charlotte but with ice cream sandwiches.
You won’t see Wich Cream in a permanent location. Instead, it travels around to sell at different events. Since launching in April, the pop-up ice cream operation has made appearances at the opening of Cotswold Farmers Market and Open Streets 704.
Brother and sister duo Virginia (17) and Charles Blanton (15) are responsible for bringing the sweet treats to the Queen City, acting as ambassadors for the original company in Charleston. “We felt like it would fit perfectly into the progressive culture of our community here in Charlotte,” they said via email. “It satisfies the nostalgic appetite for a classic treat with the right ingredients that no one else is doing.”
Wich Cream sandwiches come in 5 original flavors and more than a dozen seasonal and specialty flavors.
On their site, they describe the sandwiches as “hand-held heaven.” Virginia’s favorite is salted caramel and Charles likes The Elvis. Personally, I’m eyeing that cookie dough.
Each handcrafted sandwich features a block of ice cream nestled between two wafer-thin brownies.
Mini sandwiches are $3 and the large size is $5. I love that they offer a mini size so you can avoid the inevitable “Can I have a bite?” question by encouraging your I-can’t-eat-the-whole-thing friend to just buy a little one of their own.
You can catch Wich Cream this weekend at the Cotswold Farmers Market (8 a.m. – 12 p.m.) and Sycamore Brewing (12 p.m. – 10 p.m.).
Charlotte is the first Wich Cream operation outside Charleston, but Virginia and Charles want to see how sales go before deciding their next step in ice cream entrepreneurship.
“We hope to stay busy selling these all summer (our parents hope it keeps us out of the house and off our devices!) and then we’ll reevaluate the demand with the owners and how to grow in the Queen City!” they said.
Stay tuned to their Facebook page for event updates.
Header photo by Hannah Lane Photography via Facebook