Paid Search Manager

Overview:
Diamonds Direct is searching for an experienced team member to join our growing digital marketing team and spearhead our paid search efforts. The Paid Search + SEO Manager will be responsible for implementing and optimizing paid search campaigns and assisting in website search engine optimization efforts for all Diamonds Direct locations to ensure maximum ROI.

Responsibilities:
• Implementation of effective paid search strategies
• Oversee accounts on search platforms (i.e. Google AdWords)
• Launch and optimize various paid search campaigns
• Ensure paid search messaging aligns with overarching marketing goals and objectives
• Determine and modify keyword selection and audience targeting
• Monitor fluctuating budget and adjust bids to meet store goals and gain better ROI
• Track KPIs to assess performance and report to management
• Update analytics dashboard monthly for leadership
• Write concise copy for ads, including engaging CTAs, and utilize A/B testing
• Maintain partnerships with platforms and vendors, including click fraud reduction partners (Clickcease, etc.)
• Keep up-to-date with SEM and SEO trends
• Work within larger digital marketing team to ensure SEM and SEO strategies are intertwined
• Opportunity to assist with PPC campaigns across other channels, including social media

Qualifications:
• Minimum of 5 years experience as a PPC, SEM, SEO or Digital Marketing Specialist, preferably in retail or e-comm sectors
• Experience with data analysis and reporting
• Broad knowledge of digital marketing concepts
• Familiarity with Google AdWords required (other platforms, like Facebook Ads Manager, preferred but not required)
• Working knowledge of Google Analytics and other analytics tools
• Proficient in Microsoft Office (particularly Excel)
• Excellent communication skills
• Analytical thinking skills
• Must thrive in collaborative settings and be a team player
• BS/BA in Marketing, Digital Marketing, or a related field
• AdWords certification a plus