Senior Marketing Manager

Skiptown is on a mission to make the lives of pets and their people easier, and even more fun, through a fully integrated pet services platform. A dog social club, Skiptown is the first tech-enabled, premium pet services ecosystem offering first class fun for pups and people. Our 24,000 sq ft flagship location in South End offers dog daycare, boarding and a social bar – and will soon expand to include retail, veterinary, grooming, training and transportation service.

Overview:
We are looking for a Senior Marketing Manager to join us in revolutionizing the pet industry. This role is based in Charlotte, NC.

About you:
You are someone who relentlessly reviews their numbers and asks the “why” behind the data. You make an impact and add value, always. You are a self-starter who excels at marketing strategy and analytics. You thrive in an environment where uncertainty is the norm and can lead the charge in creating a unified marketing experience across multiple locations and service lines.

Responsibilities:
• Build the marketing playbook for Skiptown
• Refine the marketing strategy using client app data and campaign performance metrics
• Lead brand building, PR efforts, and membership pre-sales for our 2nd location
• Be accountable for the marketing budget and growth targets for Charlotte and expansion sites; address underperforming areas and refine goals as the business matures
• Manage digital marketing campaigns at the HQ level
• Direct the strategy of community-driven partnerships and ensure consistent execution across locations
• Partner with the product team to effectively launch product and service offerings that enable us to grow even faster
• Work closely with our operations, hiring, and product teams to run marketing experiments, surface insights and develop client acquisition and engagement strategies through new and existing high-traction, client acquisition channels
• Manage local marketing teams

Qualifications:
Required

• Experience in leading cross channel marketing campaigns
• Experience proposing annual marketing budgets
• Drive to determine the true ROI for all marketing efforts
• Experience evaluating performance across marketing platforms
• Strive to stay up-to-date on best practices in all things paid media
• Search Engine Optimization strategies
• Google Analytics certified
• Google Tag Manager experience
• Experience managing campaigns in paid social and paid search platforms (you could move this out of extra credit to this section)
• Experience managing analytics and paid media campaigns for app-based companies
Preferred
• You know what it takes to put on an event
• You’ve led local marketing efforts across multiple cities
• You’re an expert content marketer
• You’re a wiz at Google ads and Facebook marketing
• You know your way around a WordPress site

Benefits:
• Skiptown offers a competitive compensation package, including medical, dental, and vision benefits
• Dog-friendly office!
• Free dog daycare
• Unlimited vacation policy
• PURPLE swag