Content Specialist

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Responsibilities:
• Design, execute and manage marketing automation campaigns (email, landing pages, etc.)
• Partner with external marketing agency for SEO strategy, development and content for targeted customers and lead generation
• Concept, coordinate and write marketing content including blog posts and case studies
• Collaborate across multiple departments including marketing, sales, IT and more
• QA email campaigns, manage email list, deliverability, and CAN-SPAM/CASL compliance
• Set up landing pages and tracking and develop/edit HTML email templates within the CRM
• Maintain master customer database; updating data, importing new leads, sending leads to sales managers
• Assist VP – Marketing with evaluation of marketing program effectiveness

Qualifications:
• Experience with CRM and marketing automation programs (ideally HubSpot)
• Strong writing capabilities (samples required upon submission)
• Proficient in Microsoft Office, Photoshop, InDesign or Illustrator
• BA in Marketing, Communications, Journalism or similar
• Financial Services & B2B experience preferred

Your team:
• Industry Leading Financial Services group headquartered in Uptown Charlotte
• Secured loan originator with national scope and customer base
• Customer focused and family-oriented environment

Benefits:
• Close knit team with high visibility to C-suite leadership
• Convenient Uptown location
• Competitive benefits package offering Healthcare and PTO
• Company investment in courses and certifications to develop your skills

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