B2C Senior Marketing Manager

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MyWorkChoice, a first-to-market technology company headquartered in Cornelius, NC, is an app-based solution to optimize today’s hourly workforce. Utilizing full shifts, half shifts, and – most importantly – days off when they choose, MyWorkChoice developed a new way to integrate work-life balance for hourly employees at warehouses, logistics, call center, and light industrial jobs. Through a proprietary software platform, MyWorkChoice bridges the gap between employees who seek flexible shifts and employers who demand a dependable workforce. Fortune 500 clients depend on us to provide a turnkey human workforce management solution that eliminates overtime costs and the need for contingent staffing agencies. When workers get to choose work that fits their lives, they show up. MyWorkChoice is entering an exciting period of growth and we are looking for a super talented B2C digital marketer.

Overview:
The B2C Senior Marketing Manager will own and lead the B2C experience/journey and communications across multiple platforms with hourly worker applicants and Community Members. You must have a strategic viewpoint, but a relentless focus on executing in the here and now.

Responsibilities:
• Implementing B2C communications across numerous channels including text, in-app messaging, email, chat, interactive voice response (IVR), mobile/web, automated responses, etc.
• Integrating and analyzing disparate data sources
• Measuring and optimizing communications
• Interpreting B2C data & conveying insights to drive organizational understanding
• Identifying root cause issues with B2C process/flow and initiating rapid response solutions
• Developing B2C content (videos, PDFs, training materials, promos, radio, etc.)
• Creating & delivering all in-app messaging, help files, and chat scripts
• Building and launching B2C digital advertising campaigns (paid, earned, shared, & owned)
• Driving deep understanding of B2C target market, segmentation, preferences, and behaviors
• Expanding efforts beyond traditional recruitment outlets to include new consumer segments (stay-at-home parents, retirees, college students, second incomers)
• Expanding and managing B2C social media channels and MyWorkChoice ratings & reviews
• Overseeing the Employee Referral Program
• Leading UX decisions related to B2C experience in the app and on the web / mobile

Qualifications:
Required

• Digital marketing acumen with strong focus on virtual delivery of holistic customer experience
• Consumer mapping experience
• Data interpretation and B2C segmentation knowledge
• Creative thinking & strong problem-solving skills
• Project management
• Promote positive attitude, teamwork, and collaborative environment, flexibility to respond to highly fluid, dynamic, start-up environment
• Experience with CRM and cloud-based marketing applications (WordPress, Google Ads, Google Analytics, Intercom, Facebook Ads, ClickUp, SEMrush, Canva, SurveyMonkey, Texedly, plus others)
• 3 – 5 years of marketing experience
• Bachelor’s degree required
Preferred
• Intercom experience
• Basic design experience using Adobe Creative Cloud
• HubSpot certified
• Google Analytics certified

About you:
• Independent with a record of strong, sound, decision-making capability
• Able to work with limited supervision in a fast-paced, start-up environment
• Confident using his/her subject-matter expertise to advise others
• Demonstrated ability to collaborate with senior leadership across the company
• Absolutely, positively, must be passionate, committed, and enthusiastic with the innate ability to respond in a highly fluid, dynamic, start-up environment
• You’re equal part customer-facing professionalism and “get your hands dirty” scrappiness
• In-office assignment, NOT work-from-home. Local Charlotte, NC candidates only

To apply:
To apply, send your resume to michellez@myworkchoice.com

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