Automotive Sales Consultant/Experience Guide – Fort Mill Ford

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At Fort Mill Ford, a Sonic Automotive family dealership, you’ll find the opportunities, resources, and support you need to grow and develop professionally. Our 100+ dealerships are concerned with more than moving inventory; they’re committed to your success and invested in your future. So read on, and consider a rewarding career with Sonic Automotive, Inc.

Overview:
The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume, and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.

Responsibilities:
• Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.
• Determine each customer’s vehicle needs by asking questions and listening.
• Demonstrate vehicles (includes test drives).
• Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
• Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
• Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
• Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
• Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
• Attend sales meetings and training offered by the dealership and the manufacturer.
• Maintain a prospect development system.
• Maintain an owner follow-up system that encourages repeat and referral business.
• Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
• Understand the terminology of the automobile business and keep abreast of technological changes in the product.
• Know and understand equity and values and be able to explain depreciation to the customer.
• Know and understand the federal, state, and local laws which govern retail auto sales.
• Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
• Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.

Qualifications:
• High school diploma or the equivalent.
• Ability to read and comprehend instructions and information.
• Valid in-state driver’s license.
• Professional personal appearance.
• Excellent communication skills.
• Ability to sell a minimum quota according to dealership standards.
• All applicants must be authorized to work in the USA.
• All applicants must perform duties and responsibilities in a safe manner.
• All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver’s license.

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