PPC Specialist

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Overview:
BURKE is looking for a dedicated and experienced PPC Specialist to join our team for a full-time position. The ideal candidate is a data-driven, analytical thinker and possesses experience in creating, managing, optimizing and reporting on ongoing PPC campaigns in a wide variety of industries.

Responsibilities:
• Use a variety of tools & resources to create a paid search strategy based on client needs
• Identify, set up, and test conversion tracking methods
• Create, manage and optimize paid search campaigns in order to achieve client success
• Analyze and report on campaign performance metrics on a continual basis to demonstrate campaign success and identify areas of opportunity
• Effectively communicate the performance of the campaigns to other members of the team as well as the client
• Stay up to date with industry research/trends, campaign performance tools, and overall PPC best practices

Qualifications:
Required
• Bachelor’s degree
• 2+ years of PPC management experience
• Strong experience with ad networks such as Google Ads, Facebook, and LinkedIn
• Ability to think strategically and analytically in order to achieve maximum results
• Desire to learn and better themselves as an expert in their role
• Ability to handle several campaigns at once while demonstrating excellent time management and organizational skills
• Great internal and external communication skills
• Strong attention to detail
• Ability to work in a fast-paced and collaborative environment
Preferred
• Google Ads (AdWords) certification
• Experience with Google Analytics and Google Tag Manager
• Digital marketing and agency experience
• Experience with Nextdoor and YouTube Advertising

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