Amazon Listing Copywriter

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JLS Trading Co. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, JLS Trading Co. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

JLS Trading Co. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of JLS Trading Co.’s employees to perform their job duties may result in discipline up to and including discharge.

Overview:
Can you make boring subjects sound amazing with just your words? Could you sell hair care products to Patrick Stewart? Do you thrive in a high-stress environment filled with political infighting, bureaucracy, and corporate nonsense?

If so, then we are the place for you – except you might hate how nice of a company we have – filled with happy, generally competent people that don’t put up with assholes. Frankly, it makes me sick how nice everyone is. They’re up to something, let me tell you.

We have very flexible hours, people are judged by their output, not by how much they suck up to the boss, and turnover is super low because the company believes that happy employees = happy customers = happy bank account. Simply disgusting, if you ask me.

Our business involves taking random products and then marketing the H-E-double-hockey-sticks (Indeed won’t let us swear) out of them, primarily on Amazon. We have hundreds of SKUs at the moment and are launching around 10-20 new products every single month. We need help writing the product listings, which is where you come in.

What will I be doing? In short: writing keyword-rich Amazon listings for the items we sell. You will generally be given a product, and know very little info about it – maybe it’s a spatula, maybe it’s coffee cups, maybe it’s a Vitamin D supplement. You can count on it being all over the place as we sell a ton of random stuff.

Responsibilities: 
• Identify the problem that a product solves. We’re not selling a pressure washer, we’re selling a clean deck. We’re not selling five-minute rice, we’re selling a stress-free family meal.
• List and prioritize the product’s features and benefits. Maybe it comes with a certain accessory, or has a great warranty, or glows in the dark, or is BPA-free or all of those. You must figure out which ones it has and then prioritize.
• Conduct online research to scout the competition, identify keywords, and learn how we can differentiate our listing.
• Write a keyword-dense listing (that still looks natural and can be read by a human being) which includes: a 200 character title, 5 bullet points focusing on the main benefits (100-200 characters each), and a paragraph-based description up to 2,000 characters.
• It’s not exceptionally hard work, but it certainly requires a lot of creativity, really good online research skills, and the ability to pump out sales copy like a… copy machine.

Do I need sales/copywriting experience?
It would probably help, but it definitely isn’t a strict requirement. During the hiring process, you’re going to be tested on your abilities. We care far more about how you perform during the trials than what you’ve done in the past.

What traits do I need to be a rockstar at this job?
• Be able to write like crazy. You gotta be able to use your words real good. And be able to produce like crazy, too. We’ll expect a lot out of you. As long as you ask a lot of good questions, jive well with the team, and make some good progress, you will do well here.
• Be coachable. If you don’t like getting blunt, honest feedback (we’re always nice about it FWIW) and improving, we probably aren’t a fit for each other. You’re gonna have to learn how we like our listings to look, which may be different than how you’re used to writing.
•  Willingness to do whatever. Copywriting will be at least 90% of your time, but we don’t know what your exact capacity will be, so there’s a chance we’ll ask you to do some other work. We’re still more or less a startup, so everyone has to wear multiple hats. Sometimes everyone has to chip in to help get orders shipped out, you know?
•  Have a fun attitude. We like people with a great attitude and sense of humor and overall happy outlook on life.

What is your company like?
•  Flexible work hours. We don’t care if you work a few hours in the morning, take a long break, then work more hours at night. We don’t care if you want to catch up on the weekend. As long as you put your hours in and get your work done. Once we’re comfortable with your output and quality, you can probably do a lot of your work from home.
• Relaxed environment. It is pretty rare that anyone is stressed out here. We are low-key people. Everyone works hard, but there isn’t outside or unreasonable top-down pressure which means basically no one gets stressed out.
• No Dress-Code. I suppose you technically have to wear clothes, but I can’t say that anyone has tested this rule yet, so it may not officially exist.
•  No micro-management. Once you’re trained and have demonstrated you know your stuff, we are pretty hands-off. In fact, if you need external management to stay on-task and motivated, we probably aren’t the place for you.
• Strongly Anti-BS. Anybody in the company can (and is expected to) tell the owner when he is wrong. There are no bureaucracy rules getting in the way of getting work done.
•  No Mean People Allowed (We had a different word for “mean people” but, again, Indeed won’t let us cuss). We try very hard to screen out “mean people” before they get in, but in case they slip through, we fire them quickly.
•  Lots of Growth Ahead. We are not trying to just be a small business. We want to be doing $50 million annually within a few years. We have 25 people right now, but there are LOTS of growth opportunities ahead which means new and better opportunities for you.

What’s the salary range?
I don’t know why companies don’t post this info. It makes it so much harder for people.

Right now, we want awesome people that can grow with us – not people who are just gonna put in their required hours and call it a day. We know that people like that don’t work for free, but we also have a somewhat limited budget compared to the Amazons of the world.

So, for this role, we’re ballparking $40-50k. We can definitely discuss more in-person. I promise we’re reasonable and won’t try to take advantage of you.

Can I work remotely?
After you’re trained, at least some of the time, yes, but we do need you to be in Charlotte.

Getting you trained up on how we like to operate and sharing products and feedback with you is significantly easier in-person. For now, we need you to be on-site at our warehouse in Charlotte, NC. If you’re willing to relocate, then we can definitely talk.

Having said that, if you think you are particularly awesome, then you’re welcome to apply just in case, but I don’t want to get your hopes up.

Will I be trained?
First off, there is a train by our warehouse which you’ll eventually get stuck at, so in that sense…yes.

We will definitely train you one-on-one, in person. We also have a TON of training documents, videos, and SOPs to get you up to speed.

Skills:
• You need to have exceptionally creative thinking. Some of our products are boring or have non-obvious features. You’ll need to become an expert on each product quickly to figure those things out.
• You need to be good at working in an ambiguous environment where it’s not super clear what to prioritize or how to solve the problem. You won’t have a manager on your back all day, so being self-directed is a must.
• You should be able to figure things out on your own rapidly. We will absolutely train you on how things work and so forth, but you need to be comfortable working in the unknown, where decisions are ambiguous, and just figuring it out.
• You need to be able to articulate yourself well and engage in vociferous but friendly debate to arrive at truth. We “argue/truth seek” A LOT, but it’s really positive because we trust each other, know we all want the same thing, and are only arguing over facts and conclusions, not whether someone is a good/competent person, if that makes sense.

Process:
• The initial application quiz
• A quick, unpaid work test (can be taken at home)
• A personality test (takes less than 1 hour, and can also be taken at home)
• A short phone call
• A longer, paid work test (can also be taken at home)
• An ~1.5 hour, in-person interview (at our offices in Charlotte, NC)
• Hiring the right people is really hard and very expensive if we do it poorly, so we have to front-load the process. I’m sorry about that and thank you for sticking with us.
• Once you’re in our pipeline though, I would anticipate giving you a final answer within 2ish weeks max. We definitely don’t want to string you along, and as long as you do what we ask, we promise to tell you yes or no, and to not just ghost you like everybody I match with on Tinder.

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