Associate Media Planner

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Responsibilities:
• Meets with Media Strategy Manager, Associate Creative Director, and/or Account Executives to establish media objectives and strategies for advertising campaigns
• Presents media plans to the Media Strategy Manager; makes revisions and adjustments as necessary
• Meets with the media buyer to communicate approved plans for implementation
• Evaluates communication goals of potential media plans and makes best recommendations
• Studies demographic data and consumer profiles to identify target audiences for print, broadcast or other media
• Owns day to day campaign launches in Demand Side Platforms (DSPs) and programmatic software
• Prepares media plan flowcharts and manages directives to guide the execution process
• Meets with media representatives to evaluate the optimum use of budgeted funds to achieve marketing and sales objectives
• Gathers statistics and identifies metrics to measure the success of recommendations
• Conducts media research, evaluates data, develops views; understands systems applications and understands various media and their applications against client strategies and goals
• Attends individual media presentations and/or industry presentations to keep current with industry changes.
• Manages day-to-day mobile marketing campaigns, including trafficking of ads, setting up new campaigns, and working with external ad vendors
• Communicates internally and externally with partners to manage the budget daily, make changes based on performance, and escalates issues or concerns to the manager
• Gathers, organizes and presents competitive research and spending data, as requested. Provides market analysis and other reports, as requested
• Understands the dynamics of 1st and 3rd party ad serving
• Other projects, as assigned

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