Campaign Performance Specialist
The Campaign Performance Specialist manages the preparation process and campaign reporting operations for all Gray TV Automotive and Health accounts. This person will be responsible for analyzing and reporting on integrated media campaigns. Accounts include franchise new and used dealerships, across all Gray Television markets. Gray TV digital platforms include 60+ news/broadcast desktop and mobile platforms as well as a robust suite of programmatic and extended audience solutions.
The Campaign Performance Specialist will work in tandem with Regional Sales Managers and Media Planners to monitor campaign performance and prepare for campaign reporting meetings. The Campaign Performance Specialist is responsible for developing high-quality performance presentations that focus on increasing client retention and upselling accounts. This person will work with Regional Sales Managers and Media Planners to troubleshoot campaign issues and recommend optimizations to ensure success according to each client’s KPIs. The ideal candidate will possess campaign reporting and analytical experience and demonstrate a strong understanding of digital advertising including, but not limited to DSPs, DMPs, Ad Networks/Exchanges, SEM, SEO, email marketing, social media marketing, native advertising, content marketing, etc.