COREOLOGY is opening with a bang in NoDa next week with a full week of free classes. Each 50-minute Pilates-inspired workout centers on the Lagree Megaformer, a spring-loaded sliding fitness platform designed to burn your muscles out to failure with slow, deliberate resistance training.
I tried five quick minutes of ab work after our interview and was a shaky, sweaty mess.
Owner Kate Curran moved to Charlotte from D.C. with her fiance and business partner Chase Colston back in May. She was looking for the right market for her boutique fitness concept and he, a Carolina native from Myrtle Beach, wanted to land closer to home. Charlotte was the perfect fit for both.
“We absolutely love it here,” said Kate.
The COREOLOGY studio is located directly across the street from Heist Brewery and Benny Pennello’s (workout + pizza = balance) on North Davidson Street. In addition to the main group fitness studio, they’ve also got a small two-machine studio for private classes, a juice and coffee bar in the back and plenty of outdoor and porch space for hanging out before or after class.
“Our goal is to be a whole experience,” Kate said, “not just a workout.”
Kate got her Megaformer start at solidcore in D.C. and is both Lagree Fitness and solidcore certified. So far, she has trained six teachers on her method and plans to get all of them officially Lagree certified.
“I’ve just always dreamed of opening a fitness studio,” she said. “Now that we’re here my No. 1 goal is to create the best possible client experience anywhere.”
HSM Core, Charlotte’s first Megaformer studio and the hardest workout I’ve ever done in my life, led the Lagree revolution here with its grand opening in Midtown back in July. Megaformer equipment is only sold to Lagree licensees so both studios have rights to certain territories to avoid over saturation.
With new machines selling for $7,000 to $10,000 each, I don’t foresee this becoming an at-home workout any time soon (read: ever). And with “hot new trend” demand high and capacity low at each studio (11 machines at HSM and 10 at COREOLOGY), I don’t think either one will have trouble filling classes.
Just a few months into their residency, Kate and Chase are settling into Charlotte like locals. They live in South End (when they’re not basically living in the NoDa studio), have visited #WeLoveCLT to meet people and are focused on connecting with and giving back to the community wherever they can. Chase, who will run the coffee and juice bar, has partnered with local roaster Enderly Coffee for beans. The studio will also be donating 10 percent of October proceeds to the Charlotte chapter of the Susan G. Komen Foundation.
“We’re all about community collaboration,” said Kate. “You don’t have to do our workout every single day. It’s designed to complement your existing routine.” She hopes other yoga, cycle and bootcamp studios in town will be interested in collaborating on dual memberships for crossover clients.
Every class on the schedule from September 26 to October 2 is free. Promotion is limited to one free class per client. Each class only accommodates 8 clients and will fill up fast so be sure to sign up in advance. View the schedule and sign up online here. Regular rates take effect October 3: $25 drop-in class, $120 5-class package, $220 10-class package, $400 20-class package.
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