Manager, Paid Media (HIRED)

Manager, Paid Media (HIRED)
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Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States, Canada and Mexico. With fiscal year 2017 sales of $68.6 billion, Lowe’s and its related businesses operate or service more than 2,390 home improvement and hardware stores and employ over 310,000 people. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.

Overview:
The Paid Media Manager will work alongside a team of direct reports to execute all paid media efforts including campaign ideation, setup, optimization, testing and analysis. The Paid Media Manager will be responsible for a specific business area or platform within the channel and will formulate campaign strategy, research keywords, targeting data, campaigns, potential vendor partners and competitive activity to craft effective digital marketing programs.

Responsibilities:
• To accomplish this the Paid Media Manager must have knowledge and experience in the ever-changing digital media ecosystem.
• The individual must also be able to lead a team, analyze complex data sets to identify target audience opportunities, forecast results and budget expectations.
• The Paid Media Manager works closely with the Lowe’s Media Planning, Merchandising Marketing, Marketing Operations, Data & Analytics, eCommerce and IT teams to align plans to maximize advertising efforts against total business objectives and priorities within their area of focus.

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

This position has been filled. To search all open positions, visit our Job Board.

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