Primary responsibility will be the execution of the Merrill Edge Twitter handle and manage other social media platforms including LinkedIn and YouTube. Secondary responsibility will be to support other digital marketing efforts as needed. The FTE will work closely with digital peers, agency, legal and marketing partners to develop social, mobile and online marketing programs. The candidate will support efforts to promote, engage and deepen with existing Bank of America clients with Merrill investing products and services. In addition to new marketing assets development, other responsibilities to include social/mobile media retention and archival processes, URL management, tagging/tracking for all new marketing assets, reporting and analytics, sharing results with leadership on a regular basis.
Independently initiates and/or leads eCommerce/ATM marketing programs, initiatives, channel strategies and research projects. Works closely with business partners in creating new eCommerce/ ATM products and implementing new marketing approaches. May provide guidance to junior staff but has no formal supervisory responsibility
• 5+ years of work experience in digital roles with a focus on Social Media.
• Ability to identify key business performance drivers and clearly outline trends, risks and opportunities within ongoing performance management routines.
• Strategic problem-solving skills with emphasis on creating effective data-driven, customer-centric social media strategies.