Marketing & Events Manager (HIRED)
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States, Canada and Mexico. With fiscal year 2017 sales of $68.6 billion, Lowe’s and its related businesses operate or service more than 2,390 home improvement and hardware stores and employ over 310,000 people. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.
The Marketing & Events Manager assists in the development and advancement of Lowe’s Innovation Labs’ external and internal marketing strategy by crafting and delivering marketing tactics on time and on budget and ensuring that project results are in line with corporate expectations. She/he manages Lowe’s Innovation Labs’ holistic content strategy, including end-to-end management of the team’s external speaking, event participation and exhibition engagements, oversight of Lowe’s Innovation Labs’ social media, Web and video channels and coordination/execution of internal communications initiatives.
Lowe’s Innovation Labs develops a spectrum of co-sponsored innovation projects with external partners, ranging from large tech companies to emerging startups to universities. The Marketing & Events Manager will play a lead role in maximizing the value and reach of these efforts. The Marketing and Events Manager coordinates across both the broader Lowe’s Innovation Labs team and peers within the Lowe’s communications and marketing functions, ensuring alignment when developing campaigns and tactics. In addition to internal relationships, this role has responsibility for managing relationships with vendors and contractors to develop high-impact visual, written and full-scale event exhibition content.
The Marketing and Events Manager is a self-starter, able to create processes and work product from start to finish and requiring minimal input to bring a marketing tactic to market or content strategy to fruition. She/he also understands consumer motivations, media trends, competitive trends and emerging technology trends and makes informed recommendations to the Lowe’s Innovation Labs’ leadership around how to deliver against our KPIs.
• Bachelor’s Degree.
• 1-3 years of relevant business, communications and marketing experience.
• Strong sense of ownership, urgency and drive.
• Ability to thrive in a startup-like environment and deliver results.
• Strong oral and written communication skills.
• Experience developing impactful digital, video and/or interactive content.
• Experience managing events and coordinating build-outs.
• Willingness to roll up one’s sleeves to get the job done.