Morphe, a hugely popular beauty brand, is opening a brick-and-mortar store in SouthPark mall this summer.
This is big news for makeup lovers. The Morphe brand is best known for its highly pigmented makeup and incredible brushes at affordable prices.
And fun fact: they’ve been known to bring in popular makeup artists like YouTube beauty bloggers for their grand openings.
“SouthPark shoppers are in for a treat as we continue to welcome cutting-edge brands like Morphe to our shopping roster,” said the center’s director of marketing and business development Holly Roberson. “Providing an unmatched experience for our guests is always the ultimate goal as we welcome new stores at SouthPark.”
Where: They’ll be near Sur La Table in SouthPark in a 3,595-square-foot space.
When: Opening is slated for this summer.
Other new/soon-to-be added SouthPark shops: UNTUCKit and Warby Parker are also coming this summer. And Jack Rogers, Trina Turk, Arhaus, Nespresso, Tommy John, Peloton, Casper and Sleep Number, Bulla Gastrobar and Gusto Farm to Street have all opened recently.