Social Media & Digital Coordinator

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What you will do:
Develop, coordinate and execute social media and digital marketing campaigns by performing the duties outlined below.

Primary duties and responsibilities:
Vendor content

• Work with the Merchandising Team to manage the calendar of social and digital engagements by period.
• Consult with the Merchandising Team and the various vendors on specific programs and opportunities. Makes program recommendations based on the objectives of the Merchandising team and vendors.
• Present social media and digital channel capabilities and deliverables during meetings to Merchandising Team and vendors.
• Partner with the vendors to solidify activity and obtain content on schedule. Approve the content prior to publication.
• Correspond assets and program details with merchandising team and outside vendors.
• Enforce brand standards and make independent decisions. Manage the process of modifying any content that does not meet standards.
• Establish and monitor social media budget per period. Make budget adjustments if necessary.
• Be on call after hours to consult on any issues that will arise regarding a vendor’s post.
• Produce and communicate to Merchandising Team and Vendors analytic results of each program.
• Coordinate with VIC department for all targeted VIC spend results by Tier upon request.
• Establish performance goals for all vendor social engagements.
• Manage Marketing Assistant to assist in the performance of above tasks.
Organic
• Initiate, schedule and manage all social engagements into project management system.
• Create and manage editorial calendar by period.
• Partner with Advertising Department on any content creation. Assist in the coordination of planning sessions of organic content. Lead brainstorming sessions during planning sessions. Coordinate photography and video props for content creation.
• Create text that accompanies all posts and maintain the Harris Teeter Tone & Voice document.
• Partner with various departments for social engagements (Sports Marketing, Legal, Customer Service, e-Biz).
• Communication to third party vendors (blogger network, media buyers, content creators, national brands).
• Build and coordinate the blogger schedule and content.
• Utilize tools to coordinate larger social programs (prize selection).
• Gather and report analytics for all social engagements. Coordinate with social media team to build performance goals of all social engagements.
• Analyze performance quarterly of all channels and modify social media offerings accordingly.
• Build reports and deliver social media engagement recaps to senior leadership.
• Establish and monitor social media budget per period. Make budget adjustments if necessary.
• Be on call after hours to monitor and independently react to any issues on all social media channels that can negatively impact the Harris Teeter brand or result in poor customer service as perceived by Harris Teeter shoppers.
• Work with the Marketing Manager to reconcile alignment of all digital engagements, as it applies to social programs.
Secondary duties and responsibilities
• Assists in the management of the GVP’s daily schedule, appointments and correspondence. Makes decisions pertaining to GVP’s schedule and work demands. Updates GVP on issues which need to be immediately addressed.
• Assists in the coordination of Senior Staff meetings and events.
• Assists in the arrangement of complex and detailed travel plans and itineraries and compiles documents for travel-related meetings.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and experience
• Minimum Associate’s degree (A. A.) or equivalent from two-year college or technical school, plus 3-5 years of experience in the marketing field is required.

Abilities:
Language
• Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
• Ability to write reports, business correspondence and procedure manuals.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
Math
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume.
Reasoning
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

Computer skills:
• To perform this job successfully, an individual should have knowledge of Word Processing software.
• Spreadsheet software.
• Development software.
• Design software.
• Project Management software and Database software.

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