Senior Content Marketing Associate (HIRED)

Senior Content Marketing Associate (HIRED)
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As long as there are people who make the world a better place, we’ll keep making a difference for them. Since 1918, it has been TIAA’s mission to serve those who serve others. It is this mission and the values we embrace that make us a different kind of financial services organization. When you work here at TIAA, you’re not just in it for yourself. You are part of something bigger. A collective mission to make a difference – a collective mission we make our own. To be difference makers. For more information about TIAA, visit our website.

Overview:
TIAA is looking for a Senior Associate to join the Content team to help maintain and optimize tiaa.org as well other digital properties. Tiaa.org is TIAA’s front door, our first chance to make or deepen a connection and this person will play a pivotal role in shaping that experience. The content team broadly is charged with innovation and calculated risk-taking and we are looking for fresh perspectives that draw inspiration across industries to develop a best-in-class homepage experience for TIAA.

Key responsibilities and duties:
• Monitor site usability and user experience and identify areas for improvement. Develop and implement strategies to increase site traffic, engagement and conversions.
• Maintain accurate and up-to-date content across all sites using content management system.
• Audit and update site content and navigation for dead links and out-of-date content. Ensure homepage and all versions meet compliance and privacy standards.
• Partner with functional teams inside and outside of Marketing to increase engagement and satisfaction with the TIAA homepage, which, in turn, will drive consideration for TIAA’s products and services.
• Leverage site analytics and key performance metrics to make testing and personalization recommendations.
• Stay abreast of industry trends and competitive activity.

Qualifications:
Required
• 2+ years in digital marketing in financial services.
• 1+ years of hands-on experience producing web content, from basic design and user experience, to publishing via a content management system (CMS).
• 1+ years of hands-on experience with a major analytics tool such as Adobe Analytics, Google Analytics.
Desired
• Bachelor’s and MBA.
• Expert knowledge of Excel, including pivot tables.
• Working knowledge of SQL a plus.
• Working knowledge of privacy, opt-out, PII, affiliate data sharing rules.
• Working knowledge of Agile or standard IT development lifecycle.

Equal Employment Opportunity is not just the law, it’s our commitment.

This position has been filled. To search all open positions, visit our Job Board.
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