Bank of America’s Experience Design team includes interaction designers, graphic designers, researchers, strategic designers, design program managers, content strategists, design technologists and other creative professionals. The team is constantly iterating, solving problems and working together to find ways all our digital platforms can empower customers to reach their financial goals in more customized, intuitive, innovative, engaging, secure and time-saving ways.
We are seeking an experienced Senior Content Strategist to work on creating user-centered experiences for its digital platforms which include mobile app, responsive web, ATM, Artificial Intelligence and other emerging technologies
As a Senior Content Strategist, you’ll:
• Lead teams of designers in creating visions, concepts and selling partners on the great work the UX organization does.
• Be a brand evangelist optimizing for digital interfaces.
• Develops content strategy based on business goals and user needs optimized for consumption context.
• Collect and create content inventories from which new content can be created.
• Audits existing content to determine current performance and opportunities for improvement. Perform gap-analysis to discover room for improvement.
• Deliver best-fit copy for all types if interfaces and digital experiences.
• Develop ADA-compliant content solutions.
All of our designers:
• Translate business requirements, user needs and technical capabilities into designs that are exciting, easy to use and emotionally engaging world-class experiences.
Follow user-centered design processes
• Applies user-centered design processes to ensure designs are well-researched, executed and tested using industry trends, analysis, internal analysis of user behavior and data, personal expertise, design rationale and customer data.
• Use brand, standard patterns, style guidelines, third-party standards and other design foundations as input to new work.
• Respects standards but constantly pushes where new ideas will improve the design.
• Work the with the Technology Team to understand the documented technology standards for the platform and browser/OS specifications and bears the responsibility to ensure UX assets track to technology and program standards when required.
Create new concepts
• Creates user-driven, engaging user experiences that turn complex tasks into simple, elegant interactions.
• Offers multiple concepts that explore new and different ways to solve challenges.
• Collaborate effectively with other visual designers, interaction designers, content strategists, product managers, researchers, product partners and engineering teams.
• Collaborate with design partners, product partners, development partners, visual designers, editors and usability engineers against a design plan.
Learn and adapt
• Keep pace with the ever-changing digital environment iterating designs through Lean UX, Agile and other modern design/build processes.
• Work closely with agile development teams to coordinate and deliver an error-free final product.
• Work on multiple designs/projects at one time, using strong communication skills to manage time and expectations appropriately with a demonstrated ability to think strategically about the overall experience.
Advocate for great design
• Passionately advocates for great user experiences and convinces partners with a can-do spirit, thought-leadership, great designs and compelling presentations.
• Candidates should be able to present their work to a broader audience and leadership with a demonstrated knowledge of financial services and products.
• Obtains stakeholder buy-in for the proposed designs.
• Solicit feedback and contribute constructively to design reviews.
• Deliver error-free design specifications and assets to enable speed-to-market development and testing.
What we’re looking for in Senior Designers:
• Hungry for ethnographic, business, competitive, technical and all other types of knowledge that leads to the best design.
• Ever-curious with the patience to observe and see the things that others overlook, listens and learns from the larger community, recognizing that no one person can know it all.
• Understands that context makes or breaks experiences.
• Unbound by rules while having a broad and deep knowledge of past and current norms and convention.
• Pushes for breakthrough solutions and test against familiarity to offer potential game-changers.
• Boundless tinker who is unafraid of failure.
• Wakes up every day with the desire to try new ways to solve problems in the endless pursuit of value.
• Ability to develop high-quality creative concept designs, with the ability to provide multiple conceptual designs.
• A joy to work with – comfortable with presenting creative concepts, collaborating, absorbing feedback and improving designs through an iterative process.
• Great communicators who can create excitement for a design and rationalize each and every aspect as the right solution. Uncommonly good at adjusting style to fit the situation and audience.
• Synthesizes ideas into viable products/experiences by collaborating with a broad range of partners, negotiating the perfect balance of design, cost and speed.
• Never rests until every detail is proudly polished.
• Exceptional attention to detail when creating designs, specifications and assets and ability to be consistent with an established pattern and standards when required.
• Top-notch communication, problem-solving, issue-resolution and time management skills.
• Creates and manages detailed design plans.
• 8+ years of design experience with a dazzling portfolio of designs.
• 2+ years of work experience as lead/senior designer.
• Expert in user-centered design methodologies and rapid ideation processes like Lean UX, Design Sprints and Fail-Fast.
• Expert in designing for responsive web and mobile apps.
• Expert in multi-channel industry standards and best practices.
• Expert with Adobe products (Illustrator, Photoshop, InDesign, After Effects).
• Expert with Axure, Sketch and InDesign.
• Work co-located with other designers and partners. (Not remote.)
• Travel up to 20% of the time.
• Master’s degree in English composition, design or related field or Bachelors with compensating experience.
• Financial or similar industry experience preferred.
• Project management experience a preferred.
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