PR Coordinator

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Overview:
The PR Coordinator is responsible for coordinating and facilitating client work-flow by providing administrative and work-flow support to meet client needs, include providing all information to account lead to respond to client phone calls, emails, managing public relations, media relations and marketing and social media tactics and reporting analytics to ensure continued progress of client work.

A successful PR Coordinator will demonstrate a desire to learn everything about the agency’s business, the ability to manage several projects at once, the ability to anticipate and rapidly respond to the needs of the client and the account team and display a positive, team-oriented attitude.

Job responsibilities:
• Communicate accurately about timelines, reporter deadlines and budgets.
• Work in a media relations, marketing or social media role for respective clients.
• Organize and prepare materials for both clients and internal meetings.
• Maintain weekly status reports.
• Manage, organize and distribute local round-ups.
• Produce weekly agency newsletter.
• Manage and present editorial calendars weekly to PR team.
• Client event attendance.
Media relations
• Develop press materials on behalf of clients, including press kits, press releases and pitches.
• Develop stories as assigned by senior manager.
• Distribute press releases and pitches on behalf of clients to local media.
• Maintain complete and accurate media lists.
• Ensure all reporter deadlines are met.
• Prepare and maintain clip reports and live-time clip distribution, monitoring digital, broadcast, print and social media coverage.
• Organize and prepare media relations portion of meeting agendas.
• Develop and foster relationships with local media and digital influencers.
• Provide press hits to client social media teams,
• Coordinate local media opportunities for clients, including reservations, interviews, etc.
• Provide all relevant information for senior manager to obtain approvals from clients.
• Maintain complete and accurate digital and hard copy files on all media lists, pitch documents, press releases and outreach (including documentation of approvals), marketing and media plans and client correspondence.
• Engage with social media and marketing teammates to ensure clients events and promotions are communicated to media.
• Organize and prepare client-facing media briefs.
• Influencer relations.
Marketing and events
• Manage marketing calendar.
• Execute marketing tactics as determined by client and managing strategic lead, such as database development, grassroots marketing engagement, etc.
• Develop creative marketing and promotions tactics.
• Provide all relevant information for senior manager to obtain approvals from clients.
• Proofread copy, agency and printers’ proofs as requested (for things such as websites or special events for clients).
• Manage event planning and execution logistics.
• Prepare special event production estimates and obtain client approvals.
• Coordinate in-house and out-of-house client events.
• Organize and prepare client-facing marketing briefs and one sheet.
• Prepare marketing reports by collecting, analyzing and summarizing data.
• Manage email marketing campaigns – content development, editorial calendar and distribution.
• Organize and prepare marketing and events portion of meeting agendas.
• Engage with media relations and social media teammates to ensure clients events and promotions are communicated across media and digital channels.
Social media
• Understand the goals, audience, visual aesthetic and voice for clients across digital channels.
• Provide all relevant information for senior manager to obtain approvals from clients.
• Draft content calendar and copy for client/strategic lead approval.
• Management and execution of social media content calendar.
• Monitor client’s social media platforms.
• Develop and foster relationships with digital influencers on behalf of agencies and clients.
• Respond to social media messages and inquiries on behalf of clients.
• Monitor and report client social media performance on a monthly and campaign basis.
• Develop creation campaign tactics.
• Organize and prepare social media portion of meeting agendas.
• Engage with media relations and marketing teammates to ensure clients messages are integrated into content calendar.
• Influencer relations.

Requirements:
• Minimum 4 year college degree in marketing, public relations, English, advertising or related field.
• Working knowledge of a PC and Microsoft Office software.
• Expert relationship building skills.
• Working knowledge of Associated Press (AP) writing standards.
• Candidate must work well in a fast-paced, deadline-oriented environment, have strong organizational and problem-solving skills, must have very good attention to detail, and must be able to communicate effectively both verbally and in writing.

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