This paid content has been created in partnership with SouthPark.
When it comes to shopping in Charlotte, SouthPark is more than a mall – it’s mecca. And this year, it’s celebrating its 50th anniversary.
SouthPark is a true Charlotte institution and we love it so much, we wanted to give our Agenda readers the *ultimate* SouthPark shopping guide.
We got all the deets on new store openings, created shopping routes to fit your mood and went beyond the store directory to find some hidden gems you really won’t want to miss.
From this day forward, if you experience SouthPark any other way, you’re doing it wrong.
SouthPark is always adding to their impressive roster of stores and restaurants.
Next time you visit, stop by a few of these new spots.
(1) Warby Parker
Where it is: Near Fabletics and Origins (park by Dick’s or the food court)
What they do: Stylish eyewear starting at $95. They have dozens of frames to choose from and offer on-site comprehensive eye exams via an independent optometrist.
Where it is: Near Sur La Table in the Dillard’s wing
What they have: Highly pigmented makeup and incredible brushes at affordable prices.
Where it is: Near Belk, next to Tommy John
What they have: Outrageously comfortable, award-winning sleep products. You’ve probably seen their mattress unboxing videos on Instagram but you can actually try them out in person.
Pro tip: Reserve one of their beds online ahead of time for a 30-minute sleep trial, if you want to get the full experience. Book here.
Where it is: Main entrance near Maggiano’s
What they have: Revolutionary dress shirts that are designed to be worn untucked.
Where it is: Located between center and fountain courts
What they have: The renovated store now carries an expanded selection of beauty brands, plus a check out their Beauty Studio for complimentary classes, makeovers, and expert advice.
Find the full SouthPark store directory here.
Sometimes it’s nice to go off the beaten path and enjoy something different.
We went beyond the store directory and found some hidden gems that you might otherwise miss.
(1) Wine by-the-glass at Dilworth Coffee
Where: Dilworth Coffee in Belk
What you’ll find: $6 wine by the glass every Friday, Saturday and Sunday. Everything is better with wine, isn’t it?
(2) Cooking classes at Sur La Table
Where: Sur La Table in the Dillard’s wing
What you’ll find: In the back of the store, they have a massive kitchen where chefs teach cooking classes 7 days a week. Check the schedule.
(3) Free kombucha on draft
Where: Lululemon in the Belk wing closest to Neiman Marcus and Nordstrom
What you’ll find: In the front left corner of the store, they offer customers complimentary kombucha on tap. Very refreshing.
(4) MORPHE’s Makeup Room
Where: MORPHE in the Dillard’s wing
What you’ll find: A makeup room you can book for parties or private events
SouthPark boasts an impressive store directory but, depending on your mood, you may not be into browsing the entire place.
Everyone has a different shopping style, so we put together some customized routes to get you where you need to go.
You’re a mom of 2 trying to kill time on a rainy afternoon…
The LEGO Store: This store has little stations where kids can play with LEGOs. Just sit back an enjoy your iced coffee.
The Disney Store: Talk about sensory overload. This place is magical and is sure to have their attention for awhile.
American Girl Bistro: Bring along your daughter’s American Girl doll and you can have lunch or afternoon tea in the bistro. They even have tiny seats for the dolls.
The playground: If it stops raining, this is an ideal place to wear out some kid energy. It’s located in the outside area between Dick’s Sporting Goods and the Dining Pavilion.
You’re a dedicated yogi who lives in athletic wear and looking to add to your legging collection…
Lululemon: This is your go-to. Their yoga mats are the best around and you can snag some complimentary kombucha.
Origins: Going all natural most of the time means you need good skincare products. Origins’ are cruelty-free and formulated without toxic chemicals.
You’re a total bank bro and not ashamed of it. You need clothes that live up to your reputation…
Neiman Marcus: They offer a high-end selection of men’s workwear and you can pick up those Gucci loafers you’ve been eyeing.
Vineyard Vines: Every finance guy needs stylish weekend threads and VV is perfect for those days you take the boat out on Lake Norman.
UNTUCKit: Stock up on shirts designed to be worn untucked. It’ll be your new uniform.
The Art of Shaving: Nothing is more relaxing than a straight razor shave from one of their master barbers. We’re talking hot towels and essential oils.
INDOCHINO: Get a custom suit designed to your exact measurements and have it delivered in 3 weeks or less.
You’re a makeup guru who is always ready to try out new products and looks…
Sephora: The newly remodeled store is gorgeous and the perfect place to stock up on all of your favorite brands and ask their expert employees for tips.
Morphe: Brushes are an essential part of your makeup toolkit, and they’ve got some the best in the business. Their highly-pigmented eye shadow palettes don’t hurt either.
Aveda: Stop by to peruse a variety of hair care, skin care and body care products.
Bare Minerals: If you’re looking for some natural makeup to add into your routine, pop into Bare Minerals for a quick makeover.
You’re an Instagram-obsessed millennial searching for a perfect brewery ensemble…
Nordstrom: Hit up the Topshop area upstairs for some inexpensive (but still v trendy) options.
Urban Outfitters: Tap into your cool girl vibes and find the perfect distressed denim jacket. You’ll be the envy of everyone at Sycamore.
Warby Parker: It’s time to upgrade to some hipster frames. Plus, you need to be seeing 20/20 to spot an open table for the crew.
Altar’d State: Rompers abound.
Have someone shop for you.
Whether you need help shopping for gifts or need help finding the perfect outfit for this year’s holiday party, SouthPark has a personal shopper, Suzanne Libfraind, who can get the job done.
Your first three hours are completely complimentary and all you have to do is schedule an appointment.
You can contact Suzanne at email@example.com or 919-270-0250.
Stores like Nordstrom, Neiman Marcus, J.Crew and Anthropologie also offer personal stylists who can help you find fresh attire.
Happy shopping, CLT.
Find the full SouthPark store directory here.
(This paid content has been created in partnership with SouthPark.)