Fried fish chain positioning itself as the “Chick-fil-A of seafood” targeting July 1 grand opening

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Skrimp Shack, a fast-casual fried fish restaurant, is targeting a July 1 grand opening in the McMullen Creek Shopping Center.

The Skrimp Shack is a fried food chain with about 10 locations, almost entirely in Virginia. Local franchisee Bryan Leybold plans on opening three restaurants in Charlotte and is searching for real estate in Plaza Midwood, South End and/or University City.

Never heard of Skrimp Shack? Me neither. Ownership told me, “Think Chick-Fil-A in a seafood context.” That’s a high bar. Time will tell if they can pull it off, but Facebook and Yelp ratings of existing locations are around 4.5/5, so there’s evidence that people love it.

The restaurant interior design looks very mediocre, so this chain is clearly about the food and customer service.

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Here are the four most popular menu items at Skrimp Shack:

  • Skrimp Po Boy Sandwich ($8.90) – half a pound of shrimp with their secret sauce on a homemade hoagie roll
  • Whiting Sandwich ($5.75)
  • Super Catfish Sandwich ($5.85)
  • Skrimp N Fish Basket ($7.25) – 4 large skrimp and 2 pieces of Whiting (make it catfish for $.50 more or another fish for $2 more).

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We’ll keep you posted as we learn more about Skrimp Shack closer to their summer grand opening.

All photos via Skrimp Shack/Facebook

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Ted Williams
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Publisher, golfer, dad and magician (seriously).