With lines out the door on weekends, Holler & Dash off to hot start

With lines out the door on weekends, Holler & Dash off to hot start
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Holler & Dash, a fast-casual biscuit restaurant owned by Cracker Barrel Country Store, is off to a record setting start at their new South End restaurant.

“Our Charlotte opening has been one of the most successful to date,” Mike Chissler, Chief Operating Officer at Holler & Dash told the Agenda. It’s their seventh location. Hours are 7 a.m. – 2 p.m. and they serve breakfast, brunch and lunch every day.

Dubbed the “Cracker Barrel for Millennials,” Holler & Dash has generated lines out the door on the weekends at its South Boulevard location.

It was so busy one morning that the line reached Harris Teeter.



It’s still early, but clearly Cracker Barrel corporate leaders know how to open a restaurant.

Instead of struggling with grand opening rushes like many new restaurants, Holler & Dash has been able to successfully serve guests, as evidenced by a rare 5/5 rating on Yelp, 4.9/5 rating on Google and a 4.7/5 rating on Facebook.

The only issue came on opening weekend when their toaster jammed up with bread and nobody noticed until flames started shooting out. “I was on Avocado Toast duty,” said Chef Brandon Frohne, the Culinary Director at Holler & Dash. “I am super thankful I had some biscuit flour nearby to extinguish the flames.”

Lesson learned: Avocado toast is dangerous.


Although signature biscuits run around $9, Charlotte isn’t deterred by the higher price point — they’re eating up Holler & Dash’s menu.

The most popular signature biscuits are the Kickback Chicken and the Chicken. Set. Go.

“Charlotte sure does love chicken biscuits! But then again, who doesn’t?!” said Chef Brandon.

The Raise Up Roast Beef and Smokin’ Turkey Club is the most popular sandwich. The Everyday I’m Brusselin’ Bowl, Fresh Farm Bowl and Charred Corn Salad are also popular.

I went for breakfast and ordered $53 worth of menu items to test. Yes, the servers were slightly confused as they kept bringing more and more dishes to my booth. Honestly, I was skeptical that Cracker Barrel could deliver on this concept — but I was wrong. The food tastes really good.


My favorite: Chicken. Set. Go. ($9) – Fried chicken, pimento cheese, jalapeno, sorghum.


My second favorite: Kickback Chicken ($9.50) – fried chicken, goat cheese, green onion, sweet pepper jelly with a kick

Charlotte has quickly fallen in love with Holler & Dash, and given their food quality and South End location, I think the obsession will be sustained.

“We are so excited by the warm and welcoming reception the folks of Charlotte have shown us,” Holler & Dash COO Mike Chissler told the Agenda. “I’m most proud of our staff and management team: our food quality has been outstanding and our hospitality is really resonating with the community.”

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