Digital Inbound Marketing Specialist/HubSpot

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Lipo Technology is a leading distributor of advanced body contouring and slimming technology equipment solutions. We are changing the anti aging and weight lossC landscape with our revolutionary technology and equipment worldwide. Our Mission is to help as many people as possible become healthy, look good/feel good and become the very best version of themselves. We believe that our client’s success is our success and it comes through in everything we do.

Overview:
The Digital Inbound Specialist is responsible for increasing brand awareness, promote Lipo Light USA’s products, increase prospect traffic and drive prospects to conversions. We are seeking a B2B digital marketing specialist with more than 3 years of experience and passion for marketing to accelerate lead generation, content, automation and marketing-focused revenue generation programs. In this role, you will work to create scalable processes that ensure best practices in lead generation and database management.

Responsibilities:
• Grow our email list organically and through off line efforts.
• Manage various email campaigns, including the template designs, calls-to-action.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Develop and optimize A/B tests.
• Manage technical aspects of key marketing systems (marketing automation, SFDC CRM) used to generate, distribute and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Create and maintain metrics reports on marketing and sales activities, effectiveness and business impact.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing database.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
Website
• Develop a website traffic plan with goals and benchmarks.
• Generate monthly reports on marketing campaign performance.
• Optimize website and social media channels for SEO as well as usability.
Social
• Build and manage the company’s social media profiles and presence, including Twitter, LinkedIn, Facebook, Google+.
• Create shareable content appropriate for specific networks to spread our brand and our content.
Email
• Manage and build various email lists and campaigns, including the design of templates, calls-to-action and content.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).

Skills:
• CRM (Hubspot) experience required.
• SEO knowledge.
• Social media marketing (Facebook PPC, LinkedIn, Instagram, Twitter and etc).
• PayPer click and Google Adwords knowledge.
• Photoshop experience.
• Video editing experience.
• Proficient in Google Docs and Microsoft Office.

Compensation:
• This position does not offer benefits.
• Offers sick, personal and vacation days.
• Generous pay of $1,000 per week.
• Work hours are 10 a.m.-7 p.m. Monday-Friday.

To apply:
Submit a cover letter, resume, example of your creative writing work and references tp ZarinaKing@LipoTechnology.com. In the subject line write out your full name – Marketing (i.e. Maria Lewis – Marketing).

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